Top 5 Beauty Retail Apps in Europe Q2 2023: Performance Insights

In Q2 2023, the top beauty retail applications in Europe exhibited diverse performance trends across downloads and active users. The data, sourced from Sensor Tower, provides valuable insights into the market presence of SEPHORA - Maquillage, Parfum, Notino: profumi e cosmetici, Douglas - Parfüm & Kosmetik, LOOKFANTASTIC: Beauty & Makeup, and Superdrug - Beauty and Health.

SEPHORA - Maquillage, Parfum saw significant fluctuation in weekly downloads, peaking at 112K in the week of April 17 and maintaining a strong presence with around 96K downloads toward the end of June. The app’s weekly active users increased steadily from 412K at the start of the quarter to 489K by the end of June.

Notino: profumi e cosmetici experienced a notable decline in downloads, starting at 98K in late March and dipping to 28K by mid-May, before rebounding to 64K in mid-June. Active users mirrored this trend, decreasing from 242K at the beginning of the quarter to 161K in mid-May, then recovering to 226K by the end of June.

Douglas - Parfüm & Kosmetik maintained relatively stable weekly downloads, with minor fluctuations around the 33K-54K range. Active users showed a slight downward trend, starting at 253K in late March and ending at 226K by June's close.

LOOKFANTASTIC: Beauty & Makeup had consistent weekly downloads, averaging around 30K, with a peak of 35K in early May. Active users saw a gradual increase from 167K at the quarter's start to 186K in mid-June, before stabilizing around 171K toward the end of the quarter.

Superdrug - Beauty and Health showed steady download figures, rising from 17K in late March to over 20K by the end of June. Active users remained relatively stable, fluctuating between 54K and 58K throughout the quarter.

For more detailed insights and comprehensive data, visit Sensor Tower.